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Making Members the Mission
Recently, I completed a competitive analysis for a membership organization that serves foundations. When I compared the mission and vision statements, key messages, and branding for more than 10...
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Association Growth Factors: Recognizing When Past Strengths Become Future...
by Andrea Pellegrino Last week, Anna Caraveli and I met with Dr. Michael Maccoby about a leadership program for association CEOs that we’ll be launching through The Demand Perspective in September. As...
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From Good to Great to Gone: What Associations Can Learn from the Rise and...
Part 1: Associations at the Turning Point Alan Wurtzel was Circuit City’s CEO for 13 years, from 1973-1986 and served on its board until 2001, a period in which the company rose from “good to great” in...
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Habits of Mind Spell the Difference Between Growth and Bankruptcy: More...
In his recent book, From Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, former CEO Alan Wurtzel wants to know: How did it happen? How did his company go from hugely successful market...
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Understanding & Using Member Value to Drive Engagement
When it comes to engagement, members are in the driver’s seat. The fact is, members have always engaged with an association on their own terms, based on how the members define value, not how the...
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Leaning in to Member Worldviews: How Smart Associations are Refocusing Value...
“As the number of choices in every marketplace increases, the power of the consumer to indulge her worldview increases just as quickly. To go to market without understanding your audience’s various...
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